Advertising is the process of presenting a particular message, offer or visual to the masses .

Benefits: Increases market reach, reduces time spent directly contacting prospects, outputs a large broadcast reach over a longer period of time, pre-qualifies leads, creates a specific audience for future re-targeting campaigns

Example: The Nike ad in Times Square broadcasted a sale to 10,000 people in 4 hours with a ROI of 4,000 people coming into stores that same week the ad was launched.