If you’re a first-generation business owner, you’re invited to become a better advocate for yourself, your teammates, your customers, your community and your legacy.

Are you ready for impact to surpass you?

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This Executive Orientation is not about “making 6 figures overnight” or “becoming a millionaire”, it’s about embodying the mindset and skills necessary to create a turnkey business or non-profit that can be sold or taken over by anyone at anytime for enduring impact.

During our time together, you’ll receive transformative resources that remain relevant throughout the lifetime of your business and will serve as the backbone for resilient leadership and will ensure the integrity of your mission, culture and impact is preserved with new management, teammates or ownership.


Real Life Objections: Look for Yours Below

  • If you don’t want to be in your business alone forever, this class will help you identify future needs based on where you are and what you have available to you now. When we put planning off, we end up overworking ourselves and create a perfect storm for failed investments in teammates and technology. That’s because when we don’t prepare to be supported leaders from the beginning, we’re not creating space for help in the future. This makes finding adequate help more difficult and expensive later on because teammates, technology and coaches won’t have proper direction from you and you may unintentionally spend money, time and energy on processes, tools and learning tactics you never needed in the first place. Knowing how to be an executive leader of legacy will allow you to be confident as the final decision maker in your business. Before hiring help, you’ll also need to trust in yourself more than anyone else as the final decision maker for business-related decisions; this class helps you be sure you’re getting the best possible outcomes when you invest your time, energy and finances because you’re the leader of it all.

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  • If you aren’t making a profit in your business yet, now is the best time for this class because you’ll learn how to measure your financial and hiring decisions (even if it’s a coach or mentor), so you can project the outcome of every risk you take before making the financial or time commitment. In fact, if you aren’t making a lot of money in your business, this means you have to be even more limited to what you spend, so practicing risk assessment and strategic planning are more crucial in your circumstances and will assure your investments are being spent well. Risk assessment will even help your personal life as you learn to lead with logic. This is especially helpful if you’ve ever had a pattern of giving the steering wheel to your emotions (like me).

  • If you don’t want to be a big, corporate brand, that’s okay! This class can help you be a better advocate for yourself in business which means being equipped with the same knowledge consultants and coaches have, so you can make better decisions for your business by yourself. More self-assurance in what you’re doing, why you’re doing it and how you’re doing it will allow you to finally feel content with your business choices, so you can better negotiate or say “no” to vendors and other opportunities that may seem helpful, but may not be aligned with your actual needs according to your business plan. This practical approach to decision making will allow you to form reasonable, data-based explanations for your business decisions, so you can spend less time in your head about why something “just felt off” and devote more time actually enjoying being your own boss! .

  • If you have an idea that can impact your community, it’s never too early to adopt the mindset of an executive leader.

    Executive leadership will also help you become more focused, so what you learn in this class will overlap into your studies and your personal life.

    The things you learn in this class aren’t taught in school (and I have yet to hear of a business school who offers a similar humanized approach to business), so now really is the time to adopt an executive leadership style if you can see yourself starting a business or non-profit at any time in your life.

  • Just because you are good at making money, doesn’t mean you were equipped to lead yourself or your team. I often see “successful” business owners who are run-down, disconnected from teammates or who struggle with providing a culture for your business that welcomes retention of teammates and customers. If you’re always “putting out fires”, that’s a clear sign that something in your leadership is not working. If something wasn’t broken, your time would be spent optimizing what is already working, so you can have happy employees and customers who are there in the long-run.

  • If you are retiring into a new life of simplicity as a farmer, a non-profit owner, a homesteader or even as a small business owner, this class can help, no matter what your age. Plus, your life experience will give value to everyone in the class since you may have questions that only arise from experience.

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Class FAQs:

How long is each workshop?

Each workshop is 60 minutes long and includes time to:

1. Build out essential lifetime leadership tools by yourself

2. Receive feedback from classmates and the instructor

3. Ask questions and receive answers from the instructor

How many sessions are there?

Your Executive Orientation is a series of three (3) workshops that occur at the same time once a week.

What will I be learning in each workshop?

Class 1: You’ll receive a Legacy Brand Map to help you define your brand purpose and long term impact strategy that includes:

  • A way to communicate your value clearly to audiences forever

  • Long-term perspective for legacy stewardship

  • The ability to define what is needed to make space for future possible outcomes

Class 2: You’ll create an Executive Business Blueprint based on your Legacy Brand Map that includes:

  • The brand’s mission statement

  • Business phases outlining what is needed in each phase of business

  • The ability to identify financial needs for business phases

  • The ability to analyze financial risks that align with each business phase

Class 3: You’ll develop an Organizational Chart based on your Executive Business Blueprint that will:

  • Create space for a team in the immediate and far-off future

  • Identify the roles of teammates that align with your business plan

  • Reinforce the mastery of patience, financial discipline and self-trust as you wait for financial outcomes and teammates that match your business plan