Strategy

Strategy

A plan of action to do things in a certain order for a specific amount of time to yield a pre-determined result

Benefits: Having a clear outline before taking action on social media and other channels, easier marketing, less time on phone or computer, long-lasting organization

Drawbacks: Slow and steady results (no overnight success)

Example: We created a marketing strategy to launch our 2021 Legacy Brand Leader Curriculum. The strategy helped us cross-promote with 6 different influencers and create leads from multiple sources.