THE INTENTIONAL EXECUTIVE: UNIT 1
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UNIT 1: Making Your mission Map
Intention: Clarify Brand Identity & Business Destination
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Introduction
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Help your team understand the long-term vision and purpose by answering introspective questions
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We’ll use our answers in Section 1 as a foundation to establish a unique, long-standing brand identity
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This section will help your future team understand the long-term intention money serves in the overall brand legacy.
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After clearly defining your brand, it’s time to consider what our own exit plan might look like, so that the mission’s torch can be passed on to future stewards
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Having an understanding of what you might need from others, yourself and the business to make sure the business can continue without you is the pinnacle of leaving a legacy, that’s why we’ll address those needs here.
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