T H E P U R P O S E P R O C E S S

Purpose-Driven Branding to Engage Community, Staff & Students

#improvepublicschoolculture

Our Guarantee:

Current values and initiatives in place to improve morale, connection and overall well-being of students will become easily defined, measurable and will generate participation from the greater community.

The Process

Phase 1: Establish

We’ll establish foundations for a common purpose to unite staff, students and community

Phase 2: Evaluate

We’ll use our establishments in Phase 1 to evaluate current initiatives to get to the root cause of low engagement in students and community.

Phase 3: Embellish

The findings in Phase 2 will be used to create recommendations for improvements in the school’s:

  • Logo

  • Mission Statement

  • Slogans / Taglines

  • Student Engagement

  • Internal Communications

  • Community Outreach

Phase 4: Exemplify

With administrator approval, we’ll employ improvements in formats that match your tools so staff can assure long-term modeling of purpose-driven engagement in school staff, communications and visuals including:

  • Brand Guidelines

  • Code of Ethics

  • Communication Protocols & Policies

  • SOPs

  • Virtual Trainings

  • Powerpoint Presentations

Phase 5: Encourage

To encourage continued connection in students, staff and community over serving a mutual purpose, we will create apparel, posters and school memorabilia in-line with a strategy to raise funds for the school. This strategy can be taken over after its initial launch for repeated fundraising and will be handed off with adequate training to instruct future managers in developing the same or similar fundraisers.

Time Commitment:

This entire process can be completed in one quarter (3 Months).

Cost:

Pricing is based on a custom proposal and is etimated to be between $8K

We are committed to partnering with you to help secure funding from local non-profits and/or supporting agencies as needed.


Optional Add-Ons after full delivery:

  • On-Call Graphic Designer  (Monthly, Quarterly or Annual Retainer)

Meet Your Process Partners

  • Donald Bunney - Your Graphic Designer for the Purpose Process

    Donald Bunney

    ART DIRECTOR

    GRAPHIC DESIGNER

    Donald comes alongside you in Phases 4 & 5 of The Purpose Process to deliver brand guidelines, logo variations, apparel, posters and school memorabilia. As a trusted designer for the NFL and other sports leagues, Donald has extensive experience directing team members in brand compliance via corporate brand guidelines. As a former teacher of 11 years, Donald is committed to helping our partners leverage design to improve the educational experience for students and to develop stronger communities.

    You can see samples of Donald’s work below

  • Your Mission Collaborator for The Purpose Process

    Caitlin Thiede

    PROCESS MANAGER

    MISSION COLLABORATOR

    Caitlin works with you throughout the 5 Phases of The Purpose Process to support progress in integrity with the greater purpose of the school and community. As your main point of contact, she’ll be your go-to for any questions or concerns. Caitlin will also help facilitate purpose-rearing among staff for a truly unified and collaborative model.

    You can see samples of Caitlin’s work below, too

Meet Our Proposal Partner

  • Justin Zuniga

    SAFE SCHOOLS PROFESSIONAL

    ADVOCATE

    Justin works with the Lyon County School District in Nevada where he provides social and emotional support to students. He also works with administrators to provide MTSS (Multi-Tiered System Support) for substance misuse prevention among youth. Finally, Justin connects families and guardians to community resources. As an advocate for education, Justin provides our team with knowledge and training to access educational data and address relevant concerns of administrators and the greater community.

Change starts with you.

Administrators, teachers and parents are invited to learn more about

how corporate branding policies can improve school culture

and unite the greater community in a lasting way in a free webinar.

Sign up to watch a replay of The Purpose Process webinar.

In 25 minute, we’ll cover:

  • An introduction to your Purpose Process Partners

  • What the Purpose Process is

  • How the Purpose Process has been proven by corporations to unite differences, develop team oriented & mission-driven cultures for communities who take care of each other

  • An open discussion about 5 of America’s biggest problems in public education today and how branding oversight solves them

Sign up to receive the replay as soon as it’s ready!

Learn what inspired The Purpose Process

Are you an administrator interested in adding

The Purpose Process to your School Improvement Plan?

Book a call to get started.

Do you have any questions about The Purpose Process? Send us a message.