OPERATIONS 2: MARKETING

2.5 - FINISHING OUR BUYER’S JOURNEY:

Remember when I said the buyer’s journey is like the “skin” on our bodies?

It holds all of our complex systems - digestive, neurological, circulatory - together.

The Buyer’s Journey skin is the content people will see on your platforms.

The content will herd prospects from one place of the internet to another so you can interact with them and nurture them more easily!

Every piece of content we create will have one of three objectives:

1. To meet a buyer in the awareness stage (COLD audience)

2. To meet a buyer in the consideration stage (WARM audience)

3. To meet a buyer in the decision stage (HOT audience)

AWARENESS STAGE -  Prospects are HERE

• Type of content - Informational / educational

• Freebies to build credibility and trust

  • Videos, blogs, Images

• CTA (call-to-action) to get more information on subject

CONSIDERATION STAGE - Leads are HERE

• Type of content - More direct questions/scoping prospect

• Interacting with you to learn more about an offer/product/service

  • Call

  • Webinar

  • Workshop

  • Training

• CTA to invite them to receive more information on your services & offer

DECISION STAGE - Leads are HERE

• Type of content - Sales content

• Resources to add value in 1:1 engagement

  • PDFs

  • Worksheets

  • Q & As

• CTA: Invite lead to work with you
  

Click on the link below to easily map out to practice creating content for the Buyer’s Journey.

ACCESS YOUR BUYER JOURNEY TOOLS HERE

After you get the hang of that, we’re gonna kick it up a notch !

Did you get stumped in this section? Post your questions here!

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