There is a huge misnomer in the world of marketing. Somehow business owners everywhere have been led to think that the more likes, followers and exposure they have, the more they are marketing.

The truth is marketing is like a game of chess.

Our job as marketers is to have a strategic plan for every person who engages with us in person and on social media.

So how do you create that strategic chess game? Let’s compare this to being an engineer.

Do you know why engineers are paid well? It's because they reverse analyze H U G E goals to make them doable. That's exactly what marketing is, too!

Download the Portal Progress Checklist

Use the checklist (downloaded from the link above) to manage your progress in this section.

BEGIN BUILDING OPERATIONS 2: MARKETING